MPs’ websites are used by constituents to find out about and contact their MP so it is important that they are clear and easy to use. We reviewed a wide range of politicians’ websites to create advice on what a good MP website should look like.
Many MPs use content management systems provided to them by their party. Some MPs choose their own path, but this can remove them from the support infrastructure often provided by their party. It is a tough exchange between the freedom to customise and a built-in support system.
We found that the Labour Party, Liberal Democrats and SNP all have NationBuilder licenses and the Conservatives use Bluetree. Other content management systems that have been used include WordPress, Squarespace, and Blogger.
A good MP website should:
Based on our constituency survey, 23% of respondents wanted to know more about how and why their MP votes in the House of Commons, as well as their values, beliefs and how this guided their voting. 28.5% of people wanted their MP to have a better understanding of local issues and the opinions of their constituents. The website should highlight what the MP has been doing and explain how they can help.
MPs have told us that there are, on the whole, two types of constituents contacting their office. One type of constituent is in regular contact about a range of issues as they arise, the other gets in touch only once or twice when in dire need of last-resort help. Constituents want to quickly access the right help for them, and are more concerned with a working and simple website, than with a flashy design.
When the MP is not the right person to help a constituent, it is useful to direct users to other services. My Society offers a suite of free tools that can be linked to from MP websites. These include:
As an example, Stella Creasy MP, uses some of these tools on the Help and advice section of her website to point constituents to different sources of help.
We also explored getting people to the right help with a prototype.
To the public, Parliament can be viewed as a confusing and not accessible. MPs should use their websites to build trust by openly conveying information and communicating updates to their constituents.
MPs who are doing this well:
93% of UK adults use mobile phones and increasingly browsing websites takes place on mobile phones. All websites should be designed to be easily viewable across any screen, particularly mobile interfaces.