Start your video by explaining what you’ll be streaming. If you have a sudden leap in the number of viewers, it’s worth repeating a short introduction.
Ask people to like and share your video.
During the broadcast, you can see the number of viewers and their comments. Respond to questions or comments by addressing the audience directly or ask a colleague signed into the same account to type replies. It’s best to respond verbally but an extra pair of hands is useful when questions are coming in thick and fast.
Write a rough script but remember to be spontaneous - people are watching live video broadcasts because it’s novel and exciting and they want to hear the interactions, not something pre-scripted.
Finish by thanking everyone. Ask them to follow you if they don’t already and, on Facebook, ask them to “Turn on notifications” to be alerted when you’re next live.
Have the right device. Use a mobile device to film, ideally a recent smartphone or tablet with a wifi or 4G connection. Remember to clean your lens and turn on Airplane mode to stop accidental mid-broadcast calls. External batteries, a power cable or a full battery are essential - longer broadcasts are likely to drain your battery.
Make sure there is a good internet connection. Don’t try to do a live broadcast from a train, a lift or anywhere in a basement if you feel there’s a chance the internet will cut out. Check your internet connection by running an internet speed test - you need at least 2.5mbps and ideally 4mbps to be able to broadcast live.
Prepare for your format. It’s fine to broadcast from an event holding the device in your hand, but if you are doing something like an interview then you might want to buy some extra equipment - ideally a microphone and a tripod. Think about the lighting and camera angles, use a wired mic and choose a good view.
Rotate. Set your device up for landscape filming so that you can reuse the video more easily.
Plan your broadcast time. Aim for between 15 and 30 minutes, as longer broadcasts accumulate more viewers but don’t go longer than 90 minutes.